Watch The Future of Broadway Now

INSTRUCTOR 2024

DIRECTOR / INSTRUCTOR 2024

Matt Francis

Matt is an award-winning director/producer/performer and has been recognized for creative excellence in both stage and film. With over 25 years of experience, he strives to help actors navigate the business of acting and sharpen their audition techniques.

In the last decade he has built a thriving film production and branding company called TAP Productions. During this time, he has made a name for himself by writing and directing several commercials, short films and hosting several large scale film festivals.

Back in 2010, Matt lost his older brother Jason and his father Hank to cancer. Jason was an amazing actor and director with a tremendous passion for teaching. Hank was a huge personality with a passion for people! It is their legacy that Matt was holding high when he created this studio back in 2011. His dream was to do this together with his brother while he battled cancer.

A native North Carolinian, Matt grew up in Sanford, NC, just south of Raleigh. After graduating with a Theatre degree from Catawba College, he toured the country with The Missoula Children’s Theatre out of Montana. He later accepted a position in Southern Pines, NC, heading up the theatre program of over 160 students, at Pinecrest High School. During his time at Pinecrest, he brought his students to North Carolina Theater Conference competitions where they won awards for their work and he won the award for “Best Director in North Carolina” at the state competition.

Matt's creativity and passion are reflected in both his work and in his leisure time. He is a loyal sports fan---especially of the Carolina Panthers! Though matt loves to spend time with friends and family, his passion is his three amazing kids! He calls them his three purposes and prioritizes them above anything he does!

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PRODUCTION MANAGER 2024

Adam Goodrum

 Adam was one of Matt’s top tech students at Pinecrest High School in 2000. He graduated from UNC School of the Arts in with a B.F.A. in Technical Direction. After graduating he went to Goodspeed Opera House where he spent 3 years climbing the ranks from a Carpenter, Lead Welder, Master Carpenter to their Assistant Technical Director 2007. He then moved to DC to become Signature Theatre's Technical Director. Alter a year with Signature he returned to Goodspeed to take over as their Technical Director where he stayed from 2009-2013. In 2013 Adam moved closer to home and joined the Flat Rock Playhouse staff where he took on the position of Technical Director, and in 2014, he moved up to be the Production Manager. Adam is happy to have found his place back in his home state of NC where he is closer to family and friends and where he and his wife, Samantha welcomed their first child Ryden to the Vagabond Family in 2018.